5 SEO Copywriter Strategies
1. Page titles. This is probably the most common, and costly mistake I see in people’s websites. They will often have the same title for every page of the site, or use something that offers them nothing in return. Create a page title that is no more than 75 characters long (including spaces), rich with keywords that are reflected in the body copy. For now anyway, this is a huge factor in every webpage’s organic ranking, and it’s really easy to do correctly.
2. Keyword density. This is a much-debated factor of search that has seen some changes and fluctuations in the past few years. However, I have found that by targeting only one to three keywords per 250-word page and making sure the terms or phrases appear in the beginning, middle and end of the body copy, your specific density is not much of an issue anymore. 250 words has remained pretty constant, but the importance of density has been much more up-and-down to thwart black-hat practices like keyword stuffing, or spamming. That all said, I still target between a 3 and 8 percent density for pages in sites that don’t have a lot of other contributing factors that will help them build organic strength (like back-links, extensive internal linking, large site footprint, etc.). The lower end of this scale is typically what I do for less competitive terms, the higher end is the target when it is in a smaller site for a more competitive term. It has always worked for me this way, and I don’t see it changing anytime soon. There are lots of free density checkers out there–just find a free one you like to use, and check your site’s pages to make sure each one has the density it needs to do what you want it to do.
3. Titles, bolding, bullets and headers. Reading simple html tags like H1, H2 headers, strong or bold tags, or bullets and numbered tags seems to make the search spiders and the search engines attribute more value to the words held within these tags. The titles, bolding and bullets in each webpage serve a double purpose for you–they make your copy easier to scan and understand for the user, and if strategically researched and created, they also build your relative keyword strength in the search engines.
4. Add more content to your site. You have to make regular additions to your website to increase what is called your site’s “footprint.” It makes perfect sense: the more pages your site has added to it in regular intervals, the more relevant and authoritative the search engines will see it to be. Start a newsletter, or an industry-specific blog, or put out regular press releases and post them on your site. The engines will index these pages if you let them, which increases your assumed industry relevance: which turns into more traffic, which becomes more opportunity. You score a really easy thing with any one of these approaches, and a press release with a carefully, and very specifically worded link back to your site picked up by industry news-site-scrapers (which is very common) posts your article all over the web, for free. Makes you appear as a leading authority in much less time than it takes to actually become an authority at something. Scary, but true. But in whatever way makes sense to you, add a couple pages a month to your site, letting it grow in a natural way…this is a very valuable and easy way to increase your site strength.
5. Build a site map. I have had a lot of clients that don’t think they need a site map for any number of reasons. What a site map does for you though, is to create a single page that has a link to every other page in your site. This allows the spiders to find everything you want them to index in one place, and increases the likelihood that every page of your site will be indexed. Going back to the footprint concept, the more pages your site has indexed, the more authoritative you will be considered, and the more traffic you will receive (at least in theory).
Modern SEO Techniques? or not?
Importance Of Having a High Rank Search Engine Optimization (SEO) are methods that aid in the improvement of a website’s ranking in the listings of search engines. There are different kinds of listings that are displayed in the results pages of search engines, such as paid inclusion, pay-per-click advertisements, and organic search results. Utilizing SEO can increase the quantity of site visitors that acts on the activity that the site intends.Sites have different goals for search optimization. Some sites search for all kinds of traffic. A SEO strategy that is broad in scope can be advantageous for sites that cover broad interest, such as directories and periodicals. On the other hand, majority of the sites attempt to maximize their pages for a high quantity of very specific keywords that radiate the possibility of a sale. Usually, focusing on well-chosen traffic produces sales leads of desirable quality, and allows advertisers to pull in more business.
The importance of having a high rank for an advertiser’s site cannot be emphasized enough. Unfortunately, many site owners believe that their site has a high-ranking, when the truth is exactly the opposite. Others who are aware that they do not possess enough presence in search engines do not know that it is possible to achieve the ranking they want, and that they can get it through means that are a lot easier and more efficient.
So what are the techniques that advertisers must employ to maximize their optimization and garner the site activity and profits that they seek? Here are some of the most useful ones.
1. Title tags should be written in a creative way. It should be created with the strongest keyword targets as the basis. It is the most important tag of a web site when it comes to optimization. The specific keyword of the web site that is being optimized should be the one that is placed in the title tag. It goes without saying that every site should have its own title tag.
2. Carefully select the words and phrases to be assigned to Alt tags. Alt tags are not really mandatory, but they are provided for text browsers because images do not get displayed in web browsers, and it is the Alt tags that give information to the users about its significance. The rule in Alt tags is fairly simple: only key phrases or key words should be put in Alt tags, overdoing may cause a site to disappear in search results or get banned from it indefinitely.
3. Manage keyword density. Keyword density is the percentage occupied by keywords or keyword phrases in a web page. Ideally, keywords are used once in the title tag, the heading tag, and in bold text. Keywords should be placed at the top of the page, and phrases can be inserted in every paragraph, depending on how long the paragraph is.
4. Determine the appropriate page size for the site. Speed is a vital element to the success of a site, and it important to both online visitors and the search engines. It is recommended to limit web pages under 15K.
5. Create rich themes for the pages. Search engines are increasingly getting particular about themes. Content should be created as often as possible, and the pages should be maintained to 200 to 500 words. The content should be created in relation to the market, and should be linked to the other related content present on the site.
6. Make the site’s design attractive to the viewer. All efforts in optimization will be in vain if the site is poorly designed and if its contents are hard for viewers to read. There should be more text content than HTML content in the web site. Viewers should be able to use the pages in all major browsers. It should be noted that most search engines veer away from JavaScript and Flash.
7. Stay away from the bad techniques. Utilizing them could get a site blacklisted from the search engines. Spamming is a no-no, and the following techniques are considered spamming: doorway and identical pages, tiny or invisible text, cloaking, usage of keyword phrases in author tags etc.
Advertisers should keep in mind that simplicity is the basis of a successful SEO campaign. Sites should be easy for viewers to locate, follow, and read, and should contain relevant content. Following the techniques above will prove worthwhile for site owners in the future. .
Linking strategies benefits
Some of the most important benefits when you make a good linking strategy :
- Save you a lot of advertising money
- You’ll get highly targeted visitors to your web site
- Increase your traffic significantly
- You’ll get more customers and more sales
- You’ll benefit from new business contacts
- Your web site will get a higher ranking on search engines
- improve your visibility in the search engines
- You web site will get a higher link popularity
Deep linking strategy
Linking - what a mess if you don’t know what’s going on. Either linking is “IN” or it’s “OUT” according to what you read these days.
Here’s the good news: Linking Works.
Here’s the bad news: HOW It Works Has Changed!
The good thing is you are going to pick up a linking tip today that will put you light years ahead of most webmasters who think a reciprocal link directory is all you need to gain link popularity in Google and traffic from other sites.
Link directories are still ok, but the key is moderation. Directories with thousands of links are a dark ages website promotion tactic.
Today there are many people focusing on content again, thank god. And that means you have a lot more real estate than just a home page and a link directory to work with.
People have written to me to completely disagree with me on what I am about to show you, but believe the expert, it works!
Say you have 500 pages of article and resource content on your site. If you are publishing articles on several categories you could have many more pages than that.
But even if you only have a 30 page site right now, it should be growing all the time and will be large eventually. (If not, forget about Google staying excited about your site if it never changes.)
Each of those articles and resource pages is a link to your site waiting to happen.
There are two ways to get links to your site here:
- Ask for a link to your main page in exchange for a link on one of your relevant article pages to the site you are requesting an exchange with.
- Deep Linking: Ask for a link right back to the specific page on your site you are going to link to them on. Again, find relevant pages of content to the sites you are going after. People respond well to this, especially if you say you are limiting your outgoing links to “further resources” to 5 per page. (The number is up to you.)
Credits Jack Humphrey
How to make online money
Ok, in this article i’ll present some nice steps about how to make online money. It’s simple, but you need to concentrate :
Live broadcasting - Webcam
The first solution to earn money on the internet is to install webcams in the whole house where you live, so that the images will be broadcast live with you every time and any stept you make at home. To gain some attention, you must put some ads in house from famous companies like coca-cola, pepsi, McDonald’s and so one. You’ll find that with pleasure the representatives of these companies will contact you in a few days (or weeks) from the onset of your internet, and we will provide money for promotion. More than that, you will ask them to do advertising in the amounts as increasingly bigger.
Next method in other article , have fun.