Webmasters and SEO related website

Page extensions

This post is going to be a timely addition to the URI discussions previously covered on the pages of bloSEO (Keywords in URLs, Underscores vs. Dashes). Today we will be talking about the file extensions in URLs. Many believe that adding “.html” or “.htm” to the name of a page will help page ranking or improve positioning in search results.

According to Matt Cutts (a link for those who is not familiar with this name) this will not affect your page ranking. The popularity of the directory-style structure for page URLs has made it a standard case for most SE algorithms. If the file extension is missing or can’t be recognized, the file will be downloaded and the bots will try to recognize them by headers. So, picking directory-style URLs over extensions will not hurt your website. Google seems to be indifferent as for the number of slashes in a URL. However if your main traffic source is Yahoo, MSN or some other search engine you should investigate this matter more closely and be more careful with how deep the URL structure is.

Search engine marketing (SEM)

Search engine marketing is the process of paid ‘advertising’ and inclusion on search engines to ensure your website is ‘in the face’ of the users. An example of this is Google Adwords - the small ads on the right hand side of your browser when using www.google.com.

* You specify your budget and relevance for your commercial content.

* Good positioning in the search engines and directories will dramatically increase your visitor traffic.

Search engine marketing is a great way to increase targeted traffic to your website. If you have a budget for paid inclusion submissions and pay-per-click programs, search engine marketing will give you faster and better results than with search engine optimisation alone.

As all search engines use different and complex algorithm and systems to rank websites, and these systems are constantly changing, we cannot guarantee top rankings for any particular search.

Many websites have been designed to look good, but in the background they are unfriendly to search engines.

Sitemap can improve website value

Getting your pages indexed it’s your most significant SEO goal and maybe the one most vital in determining the success of your SEO campaign. Nevertheless, many seek engines have trouble finding links buried deep within the structure of your site. So how do you make certain your pages are simple for the seek engines to find? By using a sitemap. Making a placemap provides the seek engines with a one-stop-shop for all of the pages on your area. And if designed correctly, your sitemap could also be a valuable resource to lost visitors looking to figure out your site structure.
What’s a Areamap?
A placemap displays the inner frameeffort and organization of your spot’s content to the search engines. Your areamap should reflect the way visitors would intuitively effort through your site. Years ago spotmaps existed only as a boring series of links in l? f? Today, they are thought of as an extension of your spot. You should use your placemap as a tool to provide your visitor and the search engines by using more content. Make details for each section and sub-section through descriptive text aread under the placemap link. This will help your visitors figure out and navigate through your spot, and will also give you more food for the search engines. You can even go crazy and add Flash to your placemap similar we did with the interactive Bruce Clay areamap! Of course, if you do include a Flash sitemap for yourselfr visitor, you’ll also need to incorporate a text map so that the robots can read it.
A good area map will:

Show a quick, simple to follow overview of your area.
Provide a pathway for the seek engine robots to follow.
Provide text links to every page of your area.
Quickly show visitors how to get where they need to go.
Give visitors a short description of what they’re able to expect to find on each page.
Utilize significant keywordphrases.

Why They’re Significant?
Areamaps are very significant for two main reasons. First, your areamap provides food for the seek engine spiders that crawl your spot. The placemap will give the spider links to all the major pages of your place, allowing every page included on your spotmap to be indexed by the spider. This is a very good thing! Having all of your major pages included in the seek engine database will create your area more likely to come up in the seek engine results when a user performs a query. Your areamap pushes the seek engine toward the individual pages of your area instead of creating them hunt around for links. A well planned spot map can ensure your Web site is fully indexed by search engines. Sitemaps are also very valuable for yourself human visitors. They help them to understand your place structure and layout, while giving them quick access to your entire place. It is also effective for lost users in need of a lifeline. Ordinarily if a visitor finds themselves lost or stuck inside your page, he will begin to look for a way out of his hole. Having a detailed spotmap will show him how to get back on track and find what he was looking for. Without it, your visitor would have just closed the browser or headed back over to the search engines. Conversion lost.

Tips for Making a Placemap
Your spotmap should be linked from your homepage. Linking it this way will force search engines to find it that way and then follow it all the way through the area. If it\’s linked from other pages it is similarly the spider will find a dead end along the way and merely quit. Small sites can site every page on his or her areamap, but larg?spots should not. You don’t want the seek engines to see a never-ending l? of links and assume you’re a link farm. Most SEO experts think you should have no more than 25 to 40 links on your areamap. This will also make it easier to read for your human visitors. Remember, your areamap is there to assist your visitors, not confuse them. The title of each link should contain a keyword whenever feasible and should link to the original page. We recommend writing a short sketch (10-25) words under each link to help visitors teach yourself what the page is about. Having short descriptions will also contribute to your depth of content by using the search engines. Once maked, go back and make certain that all of your links are correct. If you have 15 pages on your areamap, then all 15 pages need to link to every other areamap page. Otherwise both visitors and search engine spiders will find broken links and l?interest.
Remember to bring up to date!
Just similar you are allowed to leave your webspot to fend for itself, the same applies to your areamap. When your place changes, make sure your areamap is updated to reflect that. What good are routes to a place that’s been torn down? Keeping your spotmap prevailing will make you an ?tant visitor and search engine favorite.

Linking strategies benefits

Some of the most important benefits when you make a good linking strategy :

• Save you a lot of advertising money
• You’ll get highly targeted visitors to your web site
• Increase your traffic significantly
• You’ll get more customers and more sales
• You’ll benefit from new business contacts
• Your web site will get a higher ranking on search engines
• improve your visibility in the search engines
• You web site will get a higher link popularity

Deep linking strategy

Linking - what a mess if you don’t know what’s going on. Either linking is “IN” or it’s “OUT” according to what you read these days.

Here’s the good news: Linking Works.

Here’s the bad news: HOW It Works Has Changed!

The good thing is you are going to pick up a linking tip today that will put you light years ahead of most webmasters who think a reciprocal link directory is all you need to gain link popularity in Google and traffic from other sites.

Link directories are still ok, but the key is moderation. Directories with thousands of links are a dark ages website promotion tactic.

Today there are many people focusing on content again, thank god. And that means you have a lot more real estate than just a home page and a link directory to work with.

People have written to me to completely disagree with me on what I am about to show you, but believe the expert, it works!

Say you have 500 pages of article and resource content on your site. If you are publishing articles on several categories you could have many more pages than that.

But even if you only have a 30 page site right now, it should be growing all the time and will be large eventually. (If not, forget about Google staying excited about your site if it never changes.)

Each of those articles and resource pages is a link to your site waiting to happen.

There are two ways to get links to your site here:

1. Ask for a link to your main page in exchange for a link on one of your relevant article pages to the site you are requesting an exchange with.
2. Deep Linking: Ask for a link right back to the specific page on your site you are going to link to them on. Again, find relevant pages of content to the sites you are going after. People respond well to this, especially if you say you are limiting your outgoing links to “further resources” to 5 per page. (The number is up to you.)

Credits Jack Humphrey