Webmasters and SEO related website

Some tips for a Wordpress SEO blog (Matt Cutts)

Here the best tips to get your blog rank higher in search engines without buying or exchanging links.

1. Google doesn’t care about link depth (i.e. the number of slashes in your permalink won’t matter)

2. The file extension doesn’t matter - you could call files as php, html or even mattcutts.. this is not taken into consideration while calculating the rankings but don’t use the .exe extension.

3. Use a 3-4 word long ALT tag description with every image - good for SEO plus screen readers.

4. Use dashes to separate words, hyphens are OK but spaces are bad.

5. Standardize backlinks (don’t mix and match www with non-www).

6. Make sure post creation dates are easy to find.

7. Use full-text RSS feeds to get loyal users. partial feeds get more page views, but not as much love.

8. Don’t include the post date in your URL.

Modern SEO Techniques? or not?

Importance Of Having a High Rank Search Engine Optimization (SEO) are methods that aid in the improvement of a website’s ranking in the listings of search engines. There are different kinds of listings that are displayed in the results pages of search engines, such as paid inclusion, pay-per-click advertisements, and organic search results. Utilizing SEO can increase the quantity of site visitors that acts on the activity that the site intends.Sites have different goals for search optimization. Some sites search for all kinds of traffic. A SEO strategy that is broad in scope can be advantageous for sites that cover broad interest, such as directories and periodicals. On the other hand, majority of the sites attempt to maximize their pages for a high quantity of very specific keywords that radiate the possibility of a sale. Usually, focusing on well-chosen traffic produces sales leads of desirable quality, and allows advertisers to pull in more business.

The importance of having a high rank for an advertiser’s site cannot be emphasized enough. Unfortunately, many site owners believe that their site has a high-ranking, when the truth is exactly the opposite. Others who are aware that they do not possess enough presence in search engines do not know that it is possible to achieve the ranking they want, and that they can get it through means that are a lot easier and more efficient.

So what are the techniques that advertisers must employ to maximize their optimization and garner the site activity and profits that they seek? Here are some of the most useful ones.

1. Title tags should be written in a creative way. It should be created with the strongest keyword targets as the basis. It is the most important tag of a web site when it comes to optimization. The specific keyword of the web site that is being optimized should be the one that is placed in the title tag. It goes without saying that every site should have its own title tag.

2. Carefully select the words and phrases to be assigned to Alt tags. Alt tags are not really mandatory, but they are provided for text browsers because images do not get displayed in web browsers, and it is the Alt tags that give information to the users about its significance. The rule in Alt tags is fairly simple: only key phrases or key words should be put in Alt tags, overdoing may cause a site to disappear in search results or get banned from it indefinitely.

3. Manage keyword density. Keyword density is the percentage occupied by keywords or keyword phrases in a web page. Ideally, keywords are used once in the title tag, the heading tag, and in bold text. Keywords should be placed at the top of the page, and phrases can be inserted in every paragraph, depending on how long the paragraph is.

4. Determine the appropriate page size for the site. Speed is a vital element to the success of a site, and it important to both online visitors and the search engines. It is recommended to limit web pages under 15K.

5. Create rich themes for the pages. Search engines are increasingly getting particular about themes. Content should be created as often as possible, and the pages should be maintained to 200 to 500 words. The content should be created in relation to the market, and should be linked to the other related content present on the site.

6. Make the site’s design attractive to the viewer. All efforts in optimization will be in vain if the site is poorly designed and if its contents are hard for viewers to read. There should be more text content than HTML content in the web site. Viewers should be able to use the pages in all major browsers. It should be noted that most search engines veer away from JavaScript and Flash.

7. Stay away from the bad techniques. Utilizing them could get a site blacklisted from the search engines. Spamming is a no-no, and the following techniques are considered spamming: doorway and identical pages, tiny or invisible text, cloaking, usage of keyword phrases in author tags etc.

Advertisers should keep in mind that simplicity is the basis of a successful SEO campaign. Sites should be easy for viewers to locate, follow, and read, and should contain relevant content. Following the techniques above will prove worthwhile for site owners in the future. .

What is Cloaking

Cloaking is a black hat SEO technique where a part of the content of the pages will be aimed at visitors and another part will be aimed at search engines. In fact the same content may be only a part of it is not visible to the human visitor.

In cloaking, the visitor is indignant page normally but search engines have shown a page full of content. The content is not visible to the visitor, is normally full of SPAM through keywords to get as above in the SERPs words.

Normal cloaking is done by displaying the same page content visible to visitors as well as content visible only by search engines. To detect the use of this technique on a page using ctrl + a (select all) and you should see the text content that normally do not you could see (the text having the same color as the background).

For this cloaking technique web server must be able to specify if the visitor is a person or a search engine.

“Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1)”

and for a search engines looks like this :

“Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)”

The result of this technique is that when a human visitor is accessing the page will show the page normally and when the page is accessed by a search engine it will see a text full of keywords for which the webmaster wants to reach top SERPs.

Another method to indentify the search engines when them accesing the page is the search engines field or IPs.

HTML validation

Opinions are divided on this topic. Some consider HTML validation, a caprice of some webmasters, others (those who have a certain experience in HTML) a considered an inevitable stage of professionalism in the creation of Web sites.

To better understand the purpose and usefulness HTML validator, you should see the explanations of terms and 2 of itself operations.

HTML - is an electronic language and a way of publishing documents on the standard Internet, which can be viewed through specific programs, called browser. To properly display HTML documents, viewing these programs, have recognized standards of specific elements HTML.

Validation - operation carried out by those who create Web pages, said the purpose of having a clean code, followed easily and quickly readable by viewing programs - browsers.

In conclusion, HTML validation check proper execution of a Web document, so through users visualization, to see an HTML document without errors and accessible in the vast majority of programmes angle. Compatibility an HTML document with a viewing program, you use the language correctly. An HTML document that is not compatible with these programs view, is that in accessing present errors to the user and therefore unable to be watching. This leads to a decrease of views from the user Web.

An HTML document should have specified the type of document - the DOCTYPE - in which it is created. Based on this statement type of document, HTML validation may be facing, and the presentation of errors identified in accordance with the standards specific document.

Validation accesibilities of a HTML document, is also an important thing. As the site is more accessible to visitors, even more than the Web site will be visited more and more.
The number of visitors diversified impose a validation of the document, so that through this range of users using different programs or viewing people with disabilities who require a specific way of viewing a document, how to be higher.

Acronym and abbr

If you tried to understand the difference between <abbr> and <acronym> maybe you’re still confused, at least that I am.

The ABBR and ACRONYM elements allow authors to clearly indicate occurrences of abbreviations and acronyms. Western languages make extensive use of acronyms such as “GmbH”, “NATO”, and “F.B.I.”, as well as abbreviations like “M.”, “Inc.”, “et al.”, “etc.”