Webmasters and SEO related website

Some tips for a Wordpress SEO blog (Matt Cutts)

Here the best tips to get your blog rank higher in search engines without buying or exchanging links.

1. Google doesn’t care about link depth (i.e. the number of slashes in your permalink won’t matter)

2. The file extension doesn’t matter - you could call files as php, html or even mattcutts.. this is not taken into consideration while calculating the rankings but don’t use the .exe extension.

3. Use a 3-4 word long ALT tag description with every image - good for SEO plus screen readers.

4. Use dashes to separate words, hyphens are OK but spaces are bad.

5. Standardize backlinks (don’t mix and match www with non-www).

6. Make sure post creation dates are easy to find.

7. Use full-text RSS feeds to get loyal users. partial feeds get more page views, but not as much love.

8. Don’t include the post date in your URL.

Search engine marketing (SEM)

Search engine marketing is the process of paid ‘advertising’ and inclusion on search engines to ensure your website is ‘in the face’ of the users. An example of this is Google Adwords - the small ads on the right hand side of your browser when using www.google.com.

* You specify your budget and relevance for your commercial content.

* Good positioning in the search engines and directories will dramatically increase your visitor traffic.

Search engine marketing is a great way to increase targeted traffic to your website. If you have a budget for paid inclusion submissions and pay-per-click programs, search engine marketing will give you faster and better results than with search engine optimisation alone.

As all search engines use different and complex algorithm and systems to rank websites, and these systems are constantly changing, we cannot guarantee top rankings for any particular search.

Many websites have been designed to look good, but in the background they are unfriendly to search engines.

Search engine optimisation

Search engine optimisation is the process of improving your website with the aim of improving the chances of being returned high in the search results of an organic search engine or directory.

* Search engine optimisation is a proven and effective method of delivering high volumes of high quality customers to websites.

* Optimising for the best search engine positions will be the most important marketing investment you make in your website.

The best reason to use organic search engine optimisation is that it is a low-cost method to promote your website. It can take up to three to six months to see the full results of optimising your website, especially if you are only using optimisation.

Sitemap can improve website value

Getting your pages indexed it’s your most significant SEO goal and maybe the one most vital in determining the success of your SEO campaign. Nevertheless, many seek engines have trouble finding links buried deep within the structure of your site. So how do you make certain your pages are simple for the seek engines to find? By using a sitemap. Making a placemap provides the seek engines with a one-stop-shop for all of the pages on your area. And if designed correctly, your sitemap could also be a valuable resource to lost visitors looking to figure out your site structure.
What’s a Areamap?
A placemap displays the inner frameeffort and organization of your spot’s content to the search engines. Your areamap should reflect the way visitors would intuitively effort through your site. Years ago spotmaps existed only as a boring series of links in l? f? Today, they are thought of as an extension of your spot. You should use your placemap as a tool to provide your visitor and the search engines by using more content. Make details for each section and sub-section through descriptive text aread under the placemap link. This will help your visitors figure out and navigate through your spot, and will also give you more food for the search engines. You can even go crazy and add Flash to your placemap similar we did with the interactive Bruce Clay areamap! Of course, if you do include a Flash sitemap for yourselfr visitor, you’ll also need to incorporate a text map so that the robots can read it.
A good area map will:

Show a quick, simple to follow overview of your area.
Provide a pathway for the seek engine robots to follow.
Provide text links to every page of your area.
Quickly show visitors how to get where they need to go.
Give visitors a short description of what they’re able to expect to find on each page.
Utilize significant keywordphrases.

Why They’re Significant?
Areamaps are very significant for two main reasons. First, your areamap provides food for the seek engine spiders that crawl your spot. The placemap will give the spider links to all the major pages of your place, allowing every page included on your spotmap to be indexed by the spider. This is a very good thing! Having all of your major pages included in the seek engine database will create your area more likely to come up in the seek engine results when a user performs a query. Your areamap pushes the seek engine toward the individual pages of your area instead of creating them hunt around for links. A well planned spot map can ensure your Web site is fully indexed by search engines. Sitemaps are also very valuable for yourself human visitors. They help them to understand your place structure and layout, while giving them quick access to your entire place. It is also effective for lost users in need of a lifeline. Ordinarily if a visitor finds themselves lost or stuck inside your page, he will begin to look for a way out of his hole. Having a detailed spotmap will show him how to get back on track and find what he was looking for. Without it, your visitor would have just closed the browser or headed back over to the search engines. Conversion lost.

Tips for Making a Placemap
Your spotmap should be linked from your homepage. Linking it this way will force search engines to find it that way and then follow it all the way through the area. If it\’s linked from other pages it is similarly the spider will find a dead end along the way and merely quit. Small sites can site every page on his or her areamap, but larg?spots should not. You don’t want the seek engines to see a never-ending l? of links and assume you’re a link farm. Most SEO experts think you should have no more than 25 to 40 links on your areamap. This will also make it easier to read for your human visitors. Remember, your areamap is there to assist your visitors, not confuse them. The title of each link should contain a keyword whenever feasible and should link to the original page. We recommend writing a short sketch (10-25) words under each link to help visitors teach yourself what the page is about. Having short descriptions will also contribute to your depth of content by using the search engines. Once maked, go back and make certain that all of your links are correct. If you have 15 pages on your areamap, then all 15 pages need to link to every other areamap page. Otherwise both visitors and search engine spiders will find broken links and l?interest.
Remember to bring up to date!
Just similar you are allowed to leave your webspot to fend for itself, the same applies to your areamap. When your place changes, make sure your areamap is updated to reflect that. What good are routes to a place that’s been torn down? Keeping your spotmap prevailing will make you an ?tant visitor and search engine favorite.

5 SEO Copywriter Strategies

1. Page titles. This is probably the most common, and costly mistake I see in people’s websites. They will often have the same title for every page of the site, or use something that offers them nothing in return. Create a page title that is no more than 75 characters long (including spaces), rich with keywords that are reflected in the body copy. For now anyway, this is a huge factor in every webpage’s organic ranking, and it’s really easy to do correctly.

2. Keyword density. This is a much-debated factor of search that has seen some changes and fluctuations in the past few years. However, I have found that by targeting only one to three keywords per 250-word page and making sure the terms or phrases appear in the beginning, middle and end of the body copy, your specific density is not much of an issue anymore. 250 words has remained pretty constant, but the importance of density has been much more up-and-down to thwart black-hat practices like keyword stuffing, or spamming. That all said, I still target between a 3 and 8 percent density for pages in sites that don’t have a lot of other contributing factors that will help them build organic strength (like back-links, extensive internal linking, large site footprint, etc.). The lower end of this scale is typically what I do for less competitive terms, the higher end is the target when it is in a smaller site for a more competitive term. It has always worked for me this way, and I don’t see it changing anytime soon. There are lots of free density checkers out there–just find a free one you like to use, and check your site’s pages to make sure each one has the density it needs to do what you want it to do.

3. Titles, bolding, bullets and headers. Reading simple html tags like H1, H2 headers, strong or bold tags, or bullets and numbered tags seems to make the search spiders and the search engines attribute more value to the words held within these tags. The titles, bolding and bullets in each webpage serve a double purpose for you–they make your copy easier to scan and understand for the user, and if strategically researched and created, they also build your relative keyword strength in the search engines.

4. Add more content to your site. You have to make regular additions to your website to increase what is called your site’s “footprint.” It makes perfect sense: the more pages your site has added to it in regular intervals, the more relevant and authoritative the search engines will see it to be. Start a newsletter, or an industry-specific blog, or put out regular press releases and post them on your site. The engines will index these pages if you let them, which increases your assumed industry relevance: which turns into more traffic, which becomes more opportunity. You score a really easy thing with any one of these approaches, and a press release with a carefully, and very specifically worded link back to your site picked up by industry news-site-scrapers (which is very common) posts your article all over the web, for free. Makes you appear as a leading authority in much less time than it takes to actually become an authority at something. Scary, but true. But in whatever way makes sense to you, add a couple pages a month to your site, letting it grow in a natural way…this is a very valuable and easy way to increase your site strength.

5. Build a site map. I have had a lot of clients that don’t think they need a site map for any number of reasons. What a site map does for you though, is to create a single page that has a link to every other page in your site. This allows the spiders to find everything you want them to index in one place, and increases the likelihood that every page of your site will be indexed. Going back to the footprint concept, the more pages your site has indexed, the more authoritative you will be considered, and the more traffic you will receive (at least in theory).